The step-by-step guide for business owners
OpenAI now lets owners claim and verify their business profile in ChatGPT. This 26-page guide walks you through every screen, so your profile is claimed correctly the first time.
Get the guide for $19One-time payment · 26-page PDF · No technical background needed
Why this matters now
The way customers find a plumber, a dentist or a restaurant is changing. Picture a homeowner whose pool pump stops working.
A few years ago
They search "pool repair near me," scroll a map, open three websites, compare them, and call one.
Today
They take a photo of the pump and ask an AI assistant what is wrong. It tells them. Then they ask, "Who can fix this near me?"
In the second version the customer visited no websites. By the time they call, they know the problem and they have a name. The company the assistant named gets the job.
Until November 10, 2026, you had no say in what ChatGPT said about your business. It pieced an answer together from whatever it could find, including old directories with the wrong hours. Now you can claim your profile and put the correct facts on the record. Almost no local business has done it yet.
What is inside
Written the week Business Hub launched, from OpenAI's own setup documentation, in plain language.
Part one
Part two
Part three
Part four
What claiming gets you
Your description, category, website and policies come from you, instead of whatever was pieced together from around the web.
After identity verification, your profile shows a blue check that tells customers a confirmed representative stands behind it.
See how often ChatGPT mentioned your business, how many people clicked through, and the themes of the answers you appeared in.
An unclaimed profile can be claimed by a former employee or a past agency. Claiming first is far easier than disputing later.
Honest expectations
You will see big claims about this launch. OpenAI is clear about the limits, and so is this guide.
What it does is put accurate, owner-supplied facts and a verified badge at the center of your online presence. The guide then shows you the work that earns recommendations: reviews, a clear website and consistent details everywhere.
Is it for you?
This is a beta. OpenAI may change eligibility and menu names.
Get the guide
Questions
It is a free dashboard inside ChatGPT, opened in beta on November 10, 2026, where an owner or authorized representative can claim a business profile, update its details, and see how often ChatGPT mentions the business and sends people to its website.
Not by itself. OpenAI says claiming does not guarantee more visibility. It gives you control of the facts you supply, a verified badge and real data. The guide also covers what does earn recommendations.
Claiming costs nothing, but the process has two separate approvals, four verification routes and several ways to go wrong, such as claiming from the wrong account or failing the identity check on a mismatch. The guide saves you the trial and error.
US local businesses can claim an existing listing. Online businesses with a website can claim, or may be offered the option to add a profile, where ChatGPT is available. Local businesses outside the US cannot claim yet.
No. Three of the four verification methods need nothing more than a code sent to your phone or email, or a Shopify login. The fourth involves a small change to your website's domain settings, and the guide tells you exactly what to send your web person.
Most owners can submit a claim in under an hour once they have gathered what the guide lists. OpenAI then reviews it and does not publish a review time.
A 26-page PDF. Read it on any device or print it and tick off the checklist as you go.
Be early
One-time payment · 26-page PDF
